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In recent years, Canada has emerged as a nurturing ground for vibrant watch microbrands that have captivated enthusiasts worldwide. These Canadian watchmakers have gained recognition for their exceptional designs, cutting-edge specifications, and affordable pricing. Leveraging a combination of innovation and craftsmanship, these microbrands have disrupted the traditional watch industry. With a focus on unique aesthetics and quality materials, Canadian watchmakers have carved a niche for themselves, offering timepieces that balance style, functionality, and affordability. The collaborative spirit within Canada’s watchmaking community has fostered creativity, resulting in watches that boast impressive specifications while maintaining accessible price points. As these microbrands continue to gain popularity, Canada’s influence in the global watch market is on the rise, showcasing the country’s prowess in delivering distinctive timepieces that appeal to both collectors and casual consumers.
The history of Canadian watchmaking
Canada has a rich history of watchmaking that dates back to the early 1800s. The first Canadian watch company, the Adams & Perry Watch Manufacturing Company, was established in 1850 in Halifax, Nova Scotia. However, it wasn’t until the late 19th century that Canadian watchmaking truly began to flourish.
During this time, several Canadian watch companies emerged, aiming to rival the established Swiss and American watchmakers. These companies, such as the Canadian Watch Company and the Clinton Watch Company, produced high-quality timepieces that were renowned for their accuracy and durability.
Unfortunately, the Canadian watchmaking industry faced challenges in the early 20th century, including fierce competition from Swiss and American brands, as well as the economic impact of World War I. As a result, many Canadian watch companies ceased operations, and the industry experienced a decline.
However, in recent years, there has been a resurgence of interest in Canadian watchmaking. A new generation of talented watchmakers and entrepreneurs has emerged, determined to put Canada back on the map as a hub for fine watch craftsmanship.
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Marathon Watches
Founded in 1904 as Weinsturm Watch and rebranded as Marathon Watch in 1939 by Morris Wein, who started supplying high-precision timepieces to the Allied Forces, the family carries on the legacy by offering a diverse range of instruments for measuring time, temperature, and distance. Designed in Canada and manufactured in Switzerland, Marathon watches embody military-grade toughness, exceptional legibility, and no-nonsense elegance.
Renowned for their robustness and dependability, Marathon Watches are engineered to endure severe conditions and are often favored for their ruggedness and added functionalities such as tritium gas tubes that enhance visibility in low-light environments or built-in compasses for navigation purposes. These timepieces are highly sought after by armed forces, police personnel, and rescue professionals.
Momentum Watches
Founded in Vancouver, Canada, St. Moritz Watch Corp has been producing high quality watches under the Momentum Watches brand since 1980. With a focus on durability and functionality, their timepieces are hand assembled in Vancouver and built to withstand the rigours of everyday wear.
They focus on dive and field watches, with quartz as well as automatic movements, including a solar-powered model line.
One of the key features that sets Momentum Watches apart is their commitment to using only the finest materials at very affordable prices. From stainless steel cases to scratch-resistant sapphire crystal dials, each component is carefully selected to ensure longevity and performance.
In 1977, founder Simon owned a watch company called Chronosport. They launched one of the first analogue quartz diving watches, the Sea Quartz 30, which was worn by Tom Selleck in “Magnum PI”. This model has recently been relaunched under the new brand.
Redwood Watches
Founded in 2014 by two young brothers with engineering backgrounds and military roots, Redwood watches are inspired by vintage military timepieces.
They combine vintage design with the precision and durability of modern technology. The movements are either quartz solar or automatic, with the aim of offering robust, high quality materials at very accessible prices.
Ferro & Company
Ferro & Company Racing Watches cater to both professional racers and watch collectors who appreciate the fusion of functionality and aesthetics. These timepieces feature bold designs inspired by iconic racing elements such as checkered flags, speedometers, and classic race car aesthetics.
The brand offers a wide range of models to suit different preferences and needs. From automatic chronographs with intricate dials to sleek minimalist designs with precise quartz movements, Ferro & Company has something for every discerning watch enthusiast.
Aevum Watches
Born from the passion of a Canadian Automotive Technician and skilled leather crafter, seamlessly combines craftsmanship with automotive enthusiasm. With a background rooted in prestigious certifications from Toyota and Mercedes-Benz/AMG, Aevum founder melds technical precision and leather artistry.
Established in 2011, Aevum has evolved from handcrafting bespoke watch straps to becoming Aevum Timepieces, a brand dedicated to delivering exceptional watches for those who share a love for automotive excellence.
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